àNeeds to satisfy- health living, tasty food, party food for chronically ill patients, guiltless dinning,

à How can we differentiate ourselves- our food taste really good, we use other healthier option without compromising on taste?

àPricing strategy- with the use of premium pricing our food will be affordable

marketing research

à customersà the lonely rich, young happy couples, rich hippies, dieting woman, others

à where do our customers live- refer to power point slides

à best place- novena square is a prime place which is centralized with housing estates, office buildings and a hospital within walking distance

àbest time- opening hours are 11 to 9… last order will be taken at 8.30 so that serves as the best timing because it covers lunch, tea and lunch and dinner.

à best price- ???

à  

With food being a basic necessity, and health being a common worry, Our primary target audience would be Singaporeans aged between 18 to 69 years of age. Although it is a rather large population of an estimated 3.2 million people, the team has agreed that it is important to cultivate healthy eating habits in teenagers as well as adults, as this is the group of people who are given complete control over their diet, and lifestyle. We aim to use the concept of primary, secondary and tertiary prevention, and educate our customers about the benefits and ill effects of the foods, that they choose to eat. Eating healthy is not necessarily disgusting, or tasteless, as food can be tailored to taste great, look good, and best of all, be healthy.

Of course with the advancement of technology, modernization, and increased emphasis on healthy living, there are other companies that have developed a concept similar to ours.ADD MORE ABOUT COMPETITIORS. However, with careful thought, and blahblah, our venture is different. We are a company that prides in providing our customers with nothing but the best. Without compromising on quality, and ensuring that our ingredients and cooking methods are blahblah, we make a commitment to serve our customers with good food, for a good price.

Applying the old saying ‘They gave a party and no one came’ to our concept, we understand that there are some needs that we need to satisfy in order for our customers to want to come to us.